Novo Nordisk is the biggest pharmaceutical company in Europe. Famous for discovering Insulin and leading the field in GLP-1 weight loss products such as Ozempic and Wegovy.
They had a problem.
Their products were more well known than they were.
That’s when we got a call from the CCO of Golin and Virgo Health. He needed a CD team to oversee the concepting and production of their first ever global branding campaign.
This would span from a 60” TVC to a set of social films, digital display ads and then separate campaigns for Meta, TikTok and LinkedIn. The campaign ran in France, Brazil, Japan, UK and Australia.
What followed was 5 intensive months of work across multiple work streams, each with their own set deadlines. Thanks to the excellent team at Golin, Virgo Health, our production company Knucklehead and Directors, Broken Antenna, we achieved all the objectives.