Health & Safety Executive - Poster, DM & tactical
An award-winning integrated campaign, making workers aware of the dangers in the workplace.
National Grid Campaign
The National Grid is currently being updated as part of the ‘Great Energy Upgrade’.
The largest nationwide upgrade since the 1960’s is going to cause disruption across the UK.
We needed this campaign to communicate how and why.
Working alongside the brilliant ECD Sue Higgs, we distilled the answer down to a logical answer.
Because energy use has increased over the years, The National Grid now needs to change how it gets it to you.
To warm this message up, we showed a range of old photos and films which illustrated how we used to use electricity compared to the demands of today.
This unlocked an emotional response to energy use. Helping people understand why it's important that the grid stays in step with the demanding needs of today’s energy consumption.
The campaign was designed for Press, Outdoor, Radio and a set of Online ads targeted to the regions where the work was due to start.
Public Health England - Social awareness campaign
The ‘dementia friend’ campaign changed the way people with dementia are seen and treated in society. It started with a social film on Facebook featuring Gina, a recently diagnosed dementia sufferer. This film then drove to the ‘dementia friend’ website where everyone could find more information through a variety of interactive films. We even produced a helpful booklet.
The campaign quickly grew into a positive social movement, so much so in fact, that just after launch it encouraged over a 1 million people to sign up and become a friend. Thanks to the campaign everyone can now learn how to help someone with dementia.
