Reckitt Benckiser - Dynamic Content

3 brands. 7 weeks. 672 ads.

Working with Havas London and their largest client Reckitt Benckiser. We were brought in as the lead creative team on 'Quicksilver', a test project to see if it was possible to deliver a dynamic online campaign, in a limited time frame with a limited budget. Working directly with the management team of Paul Ward, Mark Whelan, Elliot Harris and Joe Koprowski. It was the first time Reckitt Benckiser had experimented with dynamic ad platform creative and thanks to the projects success, it won't be the last. The plan is to now roll out the model globally across the Havas network.

Nescafé Gold Blend - Social, DOOH & website

A digital campaign aimed at busy parents which ran across Facebook, Twitter and Europe's largest digital poster in London's Waterloo Station.

Boots - eCRM

Giles and I have a range of beauty experience which includes Dove and Chanel. Most recently we worked with Boots and Ogilvy to concept and produce an ecrm campaign in the run up to their busiest time of year. Our Christmas campaign immediately engaged users with embedded GIFs.

A combination of short snappy copy and clear cut through design helped to make the campaign one of Boots most successful in recent years.

KFC

We've got an appetite for hard working emails. Here's a few examples from the first eCRM campaign to accompany the 'Believe in Chicken' launch for KFC by Mother. The campaign was delivered to existing KFC customers and covered everything from promoting menu items, to telling customers about limited time deals and features within the KFC App.