In one of the first campaigns that ran for British Airways after we won the pitch we were asked to promote their CityFlyer service.
CityFlyer provides a full BA service flying to business and leisure destinations throughout Europe. Running for over a month this campaign primarily promoted London City Airport and Ski routes out of Manchester.
Originally briefed as a social campaign on just Facebook and Instagram, the campaign rapidly expanded into online ads, press and outdoor, digital 6-sheets, transvision screens and digital escalator panels on the London Underground.